The font-typography was hand-created and is bespoke to the logo. The tones will all be wood, browns, and earth tones. The little branch in the O represents the natural elements surrounding the brand. Sophisticated minimalism, this option contains the emblem within the custom font which can be further developed in the branding.
Before the opening of this cocktail and snack bar, we launched a teaser campaign in social media with GIFS and short videos. The purpose of these was to slowly reveal the concept behind the business: A fun place, where you could find a competitively priced menu of creative cocktails.